Wayfinding Signage Project

The signage design characteristics priorities for this project were to create cohesive campus branding, add illuminated signage, and mark a visibly prominent entrance at Second and Penn Streets. The campus borders the Penn Street Bridge, which is the gateway into the City of Reading from the main highway. To the rear of the campus, there is a railroad track. These unique landscape factors required a focused review of the college's property lines and railroad and bridge easements.